Justin Masson – Social Media Manager

Justin Bio

Justin joined the festival organizing committee in January 2014, filling the newly created Social Media Manager role. He helped define the role and helped explain the role to the rest of the organizing committee. He set the committee’s expectations high, then exceeded them.

Justin has been living in Lethbridge for 15 years and is a graduate of the University of Lethbridge with a B.A. in theatre. He has paddled in the festival for several years with the Sun Life Financial team.

He and his wife Jodi own Lost Sock Social Media, specializing in providing social media support, plans, and management to individuals, businesses, and events. They are excited to volunteer with the festival this year, increasing the social media engagement and visibility of a cause they love. Justin also teaches social media at Lethbridge College, and can be reached at lostsocksocial@gmail.com or @lostsocksocial