2024 ROTARY DRAGON BOAT FESTIVAL PROJECTED ECONOMIC IMPACT

2024 ROTARY DRAGON BOAT FESTIVAL PROJECTED ECONOMIC IMPACT as generated by Sport Tourism Canada – Sport Tourism Economic Assessment Model (STEAM)

Prepared by Lethbridge Sport Council.

Data provided on November 5th 2024 by: Paul Henderson | Lethbridge Dragon Boat.

The following analysis details the projected economic impact of the annual Lethbridge Rotary Dragon Boat Festival. Held since 2001, the three day event brought 1,340 participants to Henderson Lake.

The event attracted 800 participants from out-of-town to take part in the event that took place on between June 21st and 23rd. 10,000 spectators attended the festival, with 2,800 from out of town.

The projected total economic impact generated by the event for the province of Alberta: $1,520,827 of which, $1,302,856 is for the City of Lethbridge.

The projected direct and indirect economic output generated by the event for the city of Lethbridge is $1,173,626.

Economic impact (EI) assessments measure economic activity resulting from hosting an event. To produce reliable assessments, Sport Tourism Canada has partnered with the Canadian Tourism Research Institute at The Conference Board of Canada. EI calculates the amount of new money being spent in the host community as a direct result of hosting an event, and then the impact the new monies have on the municipality and province as a whole.
There are three factors considered for the impact numbers:

  1. The spending of out-of-town visitors while they attend the event; 
  2. The expenditures of the event organizers in producing the event; and
  3. Capital construction costs that are directly attributed to hosting the event.

Lethbridge Rotary Dragon Boat Festival